At Digital Pi, we’ve brought together a diverse team of experienced Marketo consultants who live and breathe all things marketing technology — so you don’t have to. With specialized expertise in Marketo and other leading marketing automation platforms like Pardot and Eloqua, our team’s hands-on experience has evolved from a constant cycle of trial, test and improvement.
Marketing is a journey—not a one-time, set-it-and-forget-it initiative. To build a solid B2B marketing automation foundation, your marketing efforts need to be scalable, repeatable and measurable. And that’s not easy. It takes careful planning, calculated technical implementation, continuous monitoring, meticulous measurement and, of course, flexibility. From our collective experiences with hundreds of organizations’ martech stacks, we have distilled our Gold Standard best practices for marketing automation to achieve these goals.
We consider ourselves part of your marketing team, with a singular focus on your success rather than billable hours.
Digital Pi is the go-to Marketo consulting agency for companies like Adobe, SAP Concur, 8×8, Evernote and Marketo, to name a few. The Gold Standard always embodies best-of-breed ideas that help Marketo users be the best they can be.
Digital Pi regularly explores topics related to Marketing Automation Platform (MAP) implementation strategies. From the forefront of marketing operations best practices, we regularly publish these thought leadership pieces.
Our team of marketing automation experts has more martech experience than any other on the planet. Our team of career marketing leaders at the forefront of the marketing automation revolution brings timely, relevant how-to content and thought leadership for marketing strategy and marketing operations audiences.
Building a MOps team is a big investment for your business. What’s more effective: in-house, agency, or a hybrid model? Let’s break down the cost of marketing operations in each model and other things you should consider.
2020 inspired a new wave of virtual-only events before marketers really had time to plan accordingly. In this Pi Point of View, Digital Pi CMO Jeff Coveney asks B2B marketing leaders for their advice on creating meaningful connections in a virtual world. He is joined by Adam Mincham, VP, Executive Global Director, Merkle B2B Group; Marne Reed, Chief Evangelist, Brand Experiences, PFL; Chris Messina, Vice President of Alliances & Partners, LeanData, and Colby Cavanaugh, VP of Product Marketing, Integrate.
When it comes to building or scaling a MOps team, you have options: build internally, outsource to a marketing operations agency, or utilize a hybrid model to meet your company’s unique needs. While each option has its benefits, it’s often hard to choose a path.
Your Guide to Improve Efficiencies, Increase ROI, and Scale Faster
As your company grows or changes, how do your marketing operations grow with you? What’s your approach? Maybe you have an awesome marketing operations (MOps)
How visionaries and experience makers are driving digital transformation with data in 2021 June 9, 2021, Jeff Coveney, Digital Pi Chief Marketing Officer, joins more
Digital Pi brings value to every marketing technology stack. From our best-practices Marketing Automation Platform (MAP) implementation strategies to email and landing pages templates to 24/7 marketing automation monitoring, we cover our clients’ every need.
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