

The Future of Marketing Automation: Bold Predictions for a Bold Year
Marketing automation has grown up. Technologies have consolidated. Trends have come and gone. What is next for marketing automation? How do the trends in this space impact
At Digital Pi, we’ve brought together a diverse team of experienced Marketo consultants who live and breathe all things marketing technology — so you don’t have to. With specialized expertise in Marketo and other leading marketing automation platforms like Pardot and Eloqua, our team’s hands-on experience has evolved from a constant cycle of trial, test and improvement.
Marketing is a journey—not a one-time, set-it-and-forget-it initiative. To build a solid B2B marketing automation foundation, your marketing efforts need to be scalable, repeatable and measurable. And that’s not easy. It takes careful planning, calculated technical implementation, continuous monitoring, meticulous measurement and, of course, flexibility. From our collective experiences with hundreds of organizations’ martech stacks, we have distilled our Gold Standard best practices for marketing automation to achieve these goals.
We consider ourselves part of your marketing team, with a singular focus on your success rather than billable hours.
Digital Pi is the go-to Marketo consulting agency for companies like Adobe, SAP Concur, 8×8, Evernote and Marketo, to name a few. The Gold Standard always embodies best-of-breed ideas that help Marketo users be the best they can be.
Digital Pi regularly explores topics related to Marketing Automation Platform (MAP) implementation strategies. From the forefront of marketing operations best practices, we regularly publish these thought leadership pieces.
Our team of marketing automation experts has more martech experience than any other on the planet. Our team of career marketing leaders at the forefront of the marketing automation revolution brings timely, relevant how-to content and thought leadership for marketing strategy and marketing operations audiences.
Marketing automation has grown up. Technologies have consolidated. Trends have come and gone. What is next for marketing automation? How do the trends in this space impact
— PRESS RELEASE — DIGITAL PI ANNOUNCES SUBMISSIONS FOR THE 2021 PIPERFORMER AWARDS ARE NOW OPEN The award recognizes professionals who drive best practice marketing
Whether you’re brand new to the field or a seasoned pro exploring new automation technology, we’re here to help. Check out our B2B marketing glossary for common jargon and acronyms.
Open Graph Protocol dictates the image, title, description and more when a link is shared. Use our handy OG Tag Builder to easily update your landing pages for a better user experience.
The Challenge The Plantronics acquisition of Polycom brought together two talented and experienced marketing teams — each with a nuanced structure and operations. As Plantronics
marketing automation will continue to power the marketing of many organizations in 2021. While the new features themselves may not revolutionize marketing, companies will evolve their use of the technology to scale their business this year.
Digital Pi brings value to every marketing technology stack. From our best-practices Marketing Automation Platform (MAP) implementation strategies to email and landing pages templates to 24/7 marketing automation monitoring, we cover our clients’ every need.
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