

The Jan ‘21 Marketo Release Could Cost You: Here’s How
The first Marketo release of the new year is here! While there are definite improvements coming, the Jan ’21 Marketo Release doesn’t bring great news for duplicate management.
At Digital Pi, we’ve brought together a diverse team of experienced Marketo consultants who live and breathe all things marketing technology — so you don’t have to. With specialized expertise in Marketo and other leading marketing automation platforms like Pardot and Eloqua, our team’s hands-on experience has evolved from a constant cycle of trial, test and improvement.
Marketing is a journey—not a one-time, set-it-and-forget-it initiative. To build a solid B2B marketing automation foundation, your marketing efforts need to be scalable, repeatable and measurable. And that’s not easy. It takes careful planning, calculated technical implementation, continuous monitoring, meticulous measurement and, of course, flexibility. From our collective experiences with hundreds of organizations’ martech stacks, we have distilled our Gold Standard best practices for marketing automation to achieve these goals.
We consider ourselves part of your marketing team, with a singular focus on your success rather than billable hours.
Digital Pi is the go-to Marketo consulting agency for companies like Adobe, SAP Concur, 8×8, Evernote and Marketo, to name a few. The Gold Standard always embodies best-of-breed ideas that help Marketo users be the best they can be.
Digital Pi regularly explores topics related to Marketing Automation Platform (MAP) implementation strategies. From the forefront of marketing operations best practices, we regularly publish these thought leadership pieces.
Our team of marketing automation experts has more martech experience than any other on the planet. Our team of career marketing leaders at the forefront of the marketing automation revolution brings timely, relevant how-to content and thought leadership for marketing strategy and marketing operations audiences.
The first Marketo release of the new year is here! While there are definite improvements coming, the Jan ’21 Marketo Release doesn’t bring great news for duplicate management.
Did you know that the cost of dirty data costs enterprises at least $4 million annually? Or that duplicates can increase your Marketo licensing costs as they count against your Marketo database limit? Read our Data Services Fact Sheet to learn more about
Migrating to the new integration app is an opportunity to re-examine your current integration and address any gaps that may exist. The key to success is taking the time to think through it, plan it out, and then execute.
With in-person events off the calendar, create automated and memorable tactile experiences along your customer journey!
Now, more than ever is the best time to review your KPIs and see if they align with your marketing reports.
Clients have voiced an increased call for assistance in managing dirty data during the implementation of Digital Pi’s signature Gold Standard framework for Marketo best practices.
Digital Pi brings value to every marketing technology stack. From our best-practices Marketing Automation Platform (MAP) implementation strategies to email and landing pages templates to 24/7 marketing automation monitoring, we cover our clients’ every need.