The Difference You’ve Been Looking For
There’s a lot to consider when launching a marketing technology platform, not to mention a hefty learning curve in set up and operation. We want you to succeed. We don’t want you to get frustrated and fail to use your systems to their highest potential.
That’s why we developed The Gold Standard framework.
We have established and defined the industry Gold Standard by distilling the very best ideas drawn from thousands of hours of experience to develop an architecture that helps any company – from start-up to global enterprise – get the most from their marketing technology systems.
A framework that leverages the native capabilities of Marketo and other martech platforms, The Gold Standard creates a predictable approach to the process, design and optimization of scalable, repeatable and measurable marketing strategies. It provides a rich set of metrics that helps marketers quickly see what’s working and what’s not. This helps company executives validate strategic initiatives with accurate, trusted data in order to support marketing budget growth.