What we were looking for was a way to do Marketo better, and in partnering with Digital Pi, that gave us the opportunity to bring in core elements of its Gold Standard process, which is a best-in-breed way to configure Marketo. And, as a core component of the new implementation, it gave us a great framework that scales completely for all of the requirements that we have. It’s a great way to do Marketo.

As part of our engagement with Digital Pi, we went with their Gold Standard Implementation where they helped us to set up our instance of Marketo correctly from square one. They looked at the underlying structure to make sure what we did made sense not just for the immediate need, but also to understand how it was moving downstream.

We relied on the experts (Digital Pi) to ensure the day-to-day execution was right. Helped make me a hero. Now have detailed attribution intelligence. One program generated 40X ROI.