Bizible Expert Services

Put The Leading B2B Marketing Attribution Tool to Work for You

Tracking which marketing efforts are most effective in driving revenue is essential to smarter marketing spend and great success. But marketing attribution is tricky—especially without the right tools, framework or expertise required to configure, manage, and interpret the results.  

Bizible provides automatic, omni-channel, multi-touch attribution, providing visibility into which channels are driving the most customer engagement, allowing you to optimize your marketing spend accordingly. But to make Bizible work for you, it takes time and expertise to configure, manage, and interpret the results. From project kick-off to analytics enablement, our Bizible experts help your company achieve success with Bizible’s sophisticated marketing attribution reporting.

Expert Bizible Consulting at All Stages

Create a Strategy for Success

We'll review your marketing analytics goals and current state of attribution, so we can advise on processes, models, data flow, and other areas to best fit your business needs and goals.

Configure Your Instance

Bizible isn't a stand-alone tool. We'll help you configure your channel and subchannel framework, CRM activity touchpoints, stage mapping, ad platforms, and more.

Report on What Matters

Reports are only useful if you'll use them. We'll work with your stakeholders to develop and customize reports that compliment your existing Marketo, CRM, and native Bizible reports.

End-to-End Bizible Consulting

Our approach ensures your Bizible implementation is optimized to deliver trusted data and that your team is prepared to put Bizible’s attribution insights to work.     

No two businesses are exactly alike. We’ll leverage our expansive experience to help you develop a custom strategy that meets your unique business needs. We’ll meet with stakeholders to review questions like:

  • Where will Bizible fit in your martech stack?
  • What attribution model will you employ?
  • How does Bizible fit into your existing marketing analytics goals and current state of attribution?

Alignment and adoption are key to success. We’ll work with you to create Bizible use-case scenarios, identify stakeholders, and define an education plan to drive adoption across your organization.

Bizible success starts with good data. We’ll help you prepare your Adobe Marketo instance in order to gain optimal, relaible reporting from Bizible.

  • Channels, subchannels and corresponding system rules
  • Lifecycle stage mapping
  • Touchpoint creation and suppression rule

Whether you choose to leverage our managed services or want to manage Bizible independently, we’ll conduct training to empower your team to manage Bizible for ongoing success.

Our Bizible experts can advise on a wide variety of projects, including:

  • Bizible Discover Segmentation
  • JavaScript and data collection
  • Touchpoint creation and suppression rules
  • Account Based Marketing
  • CRM campaigns
  • Integrations with Ad Platforms 
  • Bizible Discover Segmentation
  • Marketing spend data

Start Strong, Finish Stronger

We can help you navigate the nuances of multi-touch attribution and Bizible implementation

Digital Pi Bizible experts can help you get to the revenue attribution insights you want and help you put them to work for your business. The ability to optimize your marketing and channel mix at every stage of your demand funnel can be yours—but first you need to configure Bizible for your unique technology environment and business requirements.  That means you need experts who know how to connect Bizible to every touchpoint from UTM parameters to CRM activities and more. Digital Pi is the ideal partner to get your Bizible collecting all your touchpoints correctly and efficiently.

Let’s prove and improve your marketing efforts.

Save Time, Save Money

We follow a detailed project plan to evaluate your technology environment and optimize Bizible on a predictable path

Connect The Dots for Full Integration

Bizible integrates with a wide variety of marketing and sales technologies that require experts that know how to create reliable, sustainable connections.

Trust Bizible

Know and show your revenue attribution with confidence, knowing it’s set up correctly by experienced marketers with your unique needs in mind.

Optimize, Rinse, Repeat

Once you have Bizible dialed in, put your new insights to work. Optimize your marketing and get everyone on the same page with Digital Pi’s B2B marketing analytics experts.

The Merkle B2B difference

Unparalleled experience for a holistic approach to marketing

You’ll benefit from the combined experience of Digital Pi’s well-established marketing technology expertise joined with Merkle’s B2B Analytics team of experts. 

Our team approach ensures your Bizible implementation is optimized to deliver trusted data and that your team is prepared to put Bizible’s attribution insights to work.     

Latest Bizible Resources

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