Different versions of the same data can wreak havoc on a system. With Digital Pi’s set of Marketo normalization campaigns and processes in place, that data will get adjusted as it hits the system to eliminate data inconsistencies.
For example, your CRM may require a two-digit State value. If you import a list of leads into Marketo with a State value of Rhode Island, your CRM would likely reject the record and cause data sync issues.
In other cases, you might have hundreds of forms with slightly different pick lists. Editing every single form is both time intensive and error prone.