2023 Adobe Summit Recap

We came, we saw, we learned, and we’re exhausted! The 2023 Adobe Summit left us enthusiastic about the future of B2B marketing and the platform that helps us communicate with our customers and prospects.

Digital Pi hosted the B2B Lunch during Summit Sessions by Merkle, read on for a brief overview of the topics we covered.

Session 1 – Don’t Roll the Dice on Your B2B Nurture Strategy

In this session we hit on the never-not hot topic of Nurture programs. Specifically, how to develop a nurture strategy that goes beyond email and how to define an audience so you deliver an experience that nurtures across channels.

Session 2 – Marketo B2B Panel Session: From Analytics to ROI

We dove into how marketers can tell better stories around their marketing successes. It’s not just about reports, it’s about the stories marketers can tell to drive the alignment amoung stakeholders.

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At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.

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