Mission control for Marketo

OMEGA Automation Intelligence

The first performance management application for Marketo.

It gives Marketo users key operational insights in one place to help them correct problems, improve performance, and gain meaningful metrics about database growth and marketing activities.

How Does OMEGA Automation Intelligence Work?

Marketo is a powerful marketing automation platform, but what happens when you send out 10,000 emails and something doesn’t go right? You suspect something is broken, or maybe just lagging, but what?

OMEGA Automation Intelligence allows you to “look under the hood” of your Marketo instance. Your Marketo activity and performance data is synced with OMEGA Automation Intelligence, and if a problem is identified, OMEGA Automation Intelligence lets you know in near real-time. It’s proactive, so that you don’t have to be reactive.

Approaching your API limit? OMEGA Automation Intelligence will let you know so you can make adjustments before possibly losing data.

Someone upload a list of leads with a bad lead source? OMEGA Automation Intelligence will quickly identify this before it affects your lifecycle and sales.

Triggers taking too long? OMEGA Automation Intelligence will alert you so you can prevent a large bottleneck.

Constantly monitor and analyze your Marketo instance.

OMEGA Automation Intelligence is the only tool available to constantly monitor and analyze your Marketo instance. This 24/7, always-on monitoring gives you the valuable answers you need when you need them: ASAP.

  • Gain insights into your Marketo operating environment
  • Determine if there are performance bottlenecks
  • Locate and disable rogue campaigns or processes that should not be running
  • Find the source(s) of duplicates
  • Understand how leads engage with marketing campaigns
  • Discover issues that are causing sync delays with your CRM
  • Troubleshoot third-party APIs or integrated tools that are affecting system performance
  • Figure out why Marketo is suddenly slowing down
  • Remove the limitations on your data!

Real Results From OMEGA Automation Intelligence Users

Keep a watchful eye on big-picture email deliverability metrics such as total delivered, opened, clicked, bounced and unsubscribed

Understand what sources are responsible for driving net new leads into the top of your marketing funnel

Review API usage by day and by user, with a heat map pinpointing times of high usage and error rates

Pricing

Flexible packages to monitor and analyze your Marketo instance 24/7, whatever its size.

Standard

Up to 1M records. Less than 18 months' history.
$ 500 per month*
  • 18-month retention
  • 5 users
  • Built-in alerts
  • Email notifications
  • Setup and report walk through
  • Email Support

Pro

Up to 2M records. Less than 18 months' history.
$ 1,000 per month*
  • 18-month retention
  • 10 users
  • Built-in alerts
  • Email notifications
  • Setup and report walk through
  • Email & Priority Support

Enterprise

More than 2M records. Custom history retention.
Custom per year
  • Customized history retention (> 18 months)
  • 25 users
  • Built-in alerts & email notifications
  • Setup and report walk through
  • Email & Priority Support
  • Monthly analysis sessions

Start your free trial.

Start your free 30-day trial today. No commitment. No pressure. No credit card required. Simply complete the form to get started.

Questions frequently asked about OMEGA

OMEGA Automation Intelligence is ‘mission control’ for Marketo. It gives Marketo users key operational insights in one place to help them correct problems, improve performance, and gain meaningful metrics about database growth and marketing activities.

OMEGA Automation Intelligence exists to solve problems within Marketo. It identifies the source of latency issues, bottlenecks, duplicate leads and more, and provides valuable answers that enable Marketo users to correct problems and improve performance.

Anyone who uses Marketo, regardless of experience or role, would benefit from OMEGA Automation Intelligence: admins, developers, marketing operations, trainers, and anyone managing applications connected to Marketo. OMEGA Automation Intelligence helps everyone get better and smarter with Marketo.

Marketo lets you be as creative as you want to be, and with that power comes the responsibility to be aware of how your marketing campaigns impact customers and your brand’s reputation. Even one, small unintended mistake in digital marketing can have big consequences. OMEGA Automation Intelligence helps you troubleshoot unforeseen problems, and see emerging problems before they impact your business.

OMEGA Automation Intelligence uses API calls to extract all activity data from your Marketo instance. This will impact the current allocated daily API limits depending upon your allocated amounts. OMEGA Automation Intelligence’s extraction will not have any effects on the speed of your system, as it is done on an incremental basis. The initial load is spaced out to account for any impacts on the system, and subsequent extraction is based on changed data values, so it runs smoother over time.

It depends on the size of your data, as well as the API limit for your instance. In our experience, a database of about 300K records that have 2+ years of activity history will take about 1 week for the first extract of all data. However, your OMEGA Automation Intelligence instance will be ready to use as soon as we retrieve the first couple of days of data.

At this time, we are focused on Marketo, but we will support other platforms in the near future.

Nope. OMEGA Automation Intelligence is a diagnostic tool to reveal what’s lurking within your instance and provide insights that you otherwise cannot see without a lot of manual effort. It does not affect any of your current programs or impact any workflows.

We require REST and SOAP API credentials for your Marketo instance. These can be added within the secure Omega Automation Intelligence account settings.

Nope. Currently we do not show any Personally Identifiable Information (PII) within the product.

No, there are no limits to how much data Omega Automation Intelligence can handle.