Omega is the first performance management application for Marketo.
It gives Marketo users key operational insights in one place to help them correct problems, improve performance, and gain meaningful metrics about database growth and marketing activities.
How Does OMEGA Work?
Marketo is a powerful marketing automation platform, but what happens when you send out 10,000 emails and something doesn’t go right? You suspect something is broken, or maybe just lagging, but what?
OMEGA allows you to “look under the hood” of your Marketo instance. Your Marketo activity and performance data is synced with OMEGA, and if a problem is identified, OMEGA lets you know in near real-time. It’s proactive, so that you don’t have to be reactive.
Approaching your API limit? OMEGA will let you know so you can make adjustments before possibly losing data
Someone upload a list of leads with a bad lead source? OMEGA will quickly identify this before it affects your lifecycle and sales.
Triggers taking too long? OMEGA will alert you so you can prevent a large bottleneck.
OMEGA can do all this and more. It is the only tool available that is constantly monitoring and analyzing your
Marketo instance to give you the valuable answers you need, fast.
With OMEGA, you can:
Gain insights into your Marketo operating environment
Determine if there are performance bottlenecks
Figure out why Marketo is suddenly slowing down
Identify rogue campaigns or processes running that shouldn’t be
Manage 3rd party APIs that are affecting system performance
Discover issues that are causing sync delays with your CRM
Find the lead source of duplicates
Understand how leads engage with marketing campaigns
This tool has been extremely helpful in troubleshooting our performance issues. I’d definitely recommend it to anyone experiencing delays in their Marketo performance and looking for a way to resolve it.
Over the past 4 years, we have tons of Marketo data. This helps us see what we might not be easily seeing since we have many users across multiple regions who use Marketo.
– Jennifer Clegg / Director, Marketing Automation & Technology, CA Technologies
As organizations are bringing in more applications into their MarTech stack, this type of high-fidelity data becomes critical to the business. Without it, we’re essentially drawing conclusions from a small finite set of data which is error prone.
– Ryan Vong / CEO, Digital Pi
Digital Pi should sell Omega to Marketo. It’s a tool all Marketo customers need. We didn’t realize our volume of data values changes were clogging the system and delaying opportunity data by 30+ days. With Omega, we reduced daily sync activities by 300% in 45 days. Now, critical opportunity data has resurfaced to provide insights that guide our investment decisions.
– David Pitta, Chief Marketing Officer at BrightTalk
Frequently Asked Questions About OMEGA
What is OMEGA?
OMEGA is ‘mission control’ for Marketo. It gives Marketo users key operational insights in one place to help them correct problems, improve performance, and gain meaningful metrics about database growth and marketing activities.
What does OMEGA do?
OMEGA exists to solve problems within Marketo. It identifies the source of latency issues, bottlenecks, duplicate leads and more, and provides valuable answers that enable Marketo users to correct problems and improve performance.
Who is it for?
Anyone who uses Marketo, regardless of experience or role, would benefit from OMEGA: admins, developers, marketing operations, trainers, and anyone managing applications connected to Marketo. OMEGA helps everyone get better and smarter with Marketo.
Why do I need it?
Marketo lets you be as creative as you want to be, and with that power comes the responsibility to be aware of how your marketing campaigns impact customers and your brand’s reputation. Even one, small unintended mistake in digital marketing can have big consequences. OMEGA helps you troubleshoot unforeseen problems, and see emerging problems before they impact your business.
Will OMEGA impact Marketo performance?
OMEGA uses API calls to extract all activity data from your Marketo instance. This will impact the current allocated daily API limits depending upon your allocated amounts. OMEGA’s extraction will not have any effects on the speed of your system, as it is done on an incremental basis. The initial load is spaced out to account for any impacts on the system, and subsequent extraction is based on changed data values, so it runs smoother over time.
How long does it take for the initial load of my Marketo data?
It depends on the size of your data, as well as the API limit for your instance. In our experience, a database of about 300K records that have 2+ years of activity history will take about 1 week for the first extract of all data. However, your OMEGA instance will be ready to use as soon as we retrieve the first couple of days of data.
Is this available for other marketing automation platforms?
At this time, we are focused on Marketo, but we will support other platforms in the near future.
Does it require/perform modifications to Marketo? CRM?
Nope. OMEGA is a diagnostic tool to reveal what’s lurking within your instance and provide insights that you otherwise cannot see without a lot of manual effort. It does not affect any of your current programs or impact any workflows.
What do I need to install/run it?
We require credentials for your REST and SOAP credentials. You add those within the Omega Account Settings.
Are there any data privacy issues I should be concerned with?
Nope. Currently we do not show any personally identifiable information (PII) within the product.