High-level strategic planning to establish business objectives, determine baseline metrics and tactics, and identify needs around technical and operational support.
Alignment of sales and marketing to agree on definitions, outcomes and roles and improve your company’s understanding of marketing’s impact.
Marketing Technology Architecture
Strategic guidance and expertise on selecting and scaling martech solutions, from planning through execution, training and reporting.
Setup and configuration of Marketo, Iterable, CRM systems such as Salesforce and MS Dynamics, custom applications, and commercial martech apps.
Lifecycle modeling to unify lifecycle stage definitions and transition points to align sales and marketing.
Providing visibility into marketing campaigns, tactics, and marketing effectiveness to report on what's working and what's not.
Operationalize marketing plans to develop and execute campaigns that accomplish specific marketing objectives within a set time period.
Automatic behavioral, demographic and firmographic scoring to help measure digital footprint and engagement.
Segmentation & Targeting
Segment leads and define targets to develop personalized messaging and cadence for improved engagement.
Data management, configuration, naming and organization best practices to optimize CRMs and keep data clean.
Implementing best practices to measure and manage your dialogue along the buyer journey, including audience, cadence, content, and transitions.
Training, Documentation & Handoff
Enable teams to succeed long-term with thorough documentation of all systems, processes, workflows and campaigns.