Center of Excellence: Tips to Scale your MOps in 2022

Marketing automation platforms like Marketo Engage offer marketers huge advantages in efficiency and performance. Yet, many companies struggle to manage and operate these platforms at the speed and scale their businesses demand.

In this session, we’ll unpack some of the main challenges holding MOps professionals back, and share tips and tricks that can help you avoid common stumbling blocks. You’ll come away with fresh insights and an action plan for managing your marketing operations with greater efficiency and agility.

Top Tips include:

  • Keys to aligning one of the biggest gaps: people and process
  • How to gain efficiencies and streamline your MOPs process
  • When to consider adopting a Center of Excellence (COE)
    Tips to assess your company’s demand generation maturity


Michael Turner, Senior Director, Marketing Strategy, Merkle

Ryan Vong, CEO & Founder, Digital Pi

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