Be a Marketing Show-Off: Create Killer SDFC Dashboards with Marketo Data

You get more from your marketing when everyone can see and use marketing insights in Salesforce. SFDC Campaigns provide a simple and elegant way to visualize Lead and Contact engagement in dashboards and reports in surprisingly useful ways. Learn this simple approach to using Marketo Programs synced with SFDC Campaigns to become a marketing show-off — in the best way. 

Tips and tricks include:

  • When to use Programs/Campaigns to trend and segment engagement
  • How to setup Marketo / SFDC to group people into campaigns
  • Why SFDC campaign membership reports are uniquely powerful
  • How to build SFDC Dashboards that get stakeholders on the same page

Speaker

Tom Grubb, CSO, Digital Pi

Your marketing technology experts.

At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.

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In-House vs. Agency Marketing Operations:
Pros, Cons, & Cost

Creating a best-in-class marketing operations team starts with the right model. In this ebook, we'll explore considerations for when it makes sense to take initiatives in-house (and when it doesn’t). We’ll also share a model to help you plan your investment and figure out how much outsourcing costs.
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