More than MOPS: Wall-to-Wall Automations

If you’re not working closely with CS, HR, IT, and Finance, then you’ve barely scratched the surface of what’s possible with your marketing automation platform.

Join Workato’s marketing automation expert, David Kreitter, to learn how integrating teams and tools both within marketing and cross-functionally can increase your team’s impact and earn visibility across your business.

After this session, you will:

  • Be empowered to drive collaboration across your business using integration & automation
  • Get a new perspective on marketing automation by considering how you can use Marketo in other business processes like recruiting
  • Understand how to close the attribution gap between event lead and closed-won deals (event-to-cash)


David Kreitter, Head of Marketing Operations, Workato

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