[vc_row][vc_column][vc_column_text]Many of our clients host marketing videos, recorded webinars, or other video content on YouTube. It’s simplicity and dominance in the online video space make it the de facto standard for many marketers.
No Marketo integration with YouTube's standard embed code
Despite its ease of use, however, many
In our first post, we discussed the concept of URLs and UTM tracking. Now that those are in place, we will dive into the setup with Marketo. Here are the high-level steps:
Create the UTM fields in order to have a place to store the values
If you've had any conversations around how to track online ads or how to track inbound web links, then you would've probably heard of the letters "UTM" or something about "UTM parameters" or "UTM tracking". The most common scenarios for UTM use are lead source