Five Key Trends for 2021

EDITOR’S NOTE: This webinar was originally played as the kickoff session at Digital Pi’s Marketo Top Tips event October 28-29 2020

In the event kickoff, Digital Pi CMO Jeff Coveney broke down his 5 key trends for 2021. Some were surprising, others made us nervous, but mostly they got the marketer inside of all of us excited to get more out of our marketing technologies in 2021 to grow our businesses!

The five trends in 2021:

  1. Budgets Adversely Impacted – most marketing teams have to do more with less next year
  2. Spend Shifted – it’s hard to plan 2021 spending when it will not look like it did in 2019 or 2020
  3. Technology Stack Simplification – making the technologies you have invested in work together to achieve new goals
  4. Orchestration/ Multichannel – it’s imperative to have a coordinated customer experience (CX) that is measurable
  5. Evolution of the Customer Data Platform (CDP) – how Marketo can truly be a customer data platform (CDP) providing a 360 view of a customer.

Watch this session now to meet the challenges in 2021 head on!

Jeff Coveney

Jeff Coveney

Jeff Coveney is an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Previously, Coveney redefined the demand generation process at Application Security with the implementation of a state-of-the-art marketing automation system leveraging Marketo. Coveney’s programs helped Application Security earn a 2013 Marketo Exceptional Product Usage nomination. Marketo also honored Coveney as one of the world’s top 50 Marketo professionals by naming him to the 2013 Marketo Champion Elite class. Prior to joining Digital Pi, Coveney founded RevEngine Marketing, a marketing automation consulting firm helping companies accelerate leads through the marketing funnel in a repeatable and measurable way. Most recently, Jeff joined Digital Pi as EVP of Marketing where he continues to strategize marketing engagement strategies for both clients and the agency.
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