Data Management: 10 Steps to Improve Marketo Data Quality

There’s a lot of buzz about the orchestrated experience, but what exactly is DATA orchestration and, how can it improve your data routing? In this session, we will discuss how to ensure the best data gets into your system, for the best results.

Top Tips include:

  • How to optimize Salesforce and Marketo processes to reduce duplicates and normalize data
  • Why data quality is critical to your marketing technology ecosystem
  • Tricks for creating Marketo Programs that get your data clean
  • How to create Sales & Marketing Segments (Job Role, Territory, etc.) to improve nurture programs


Elliott Lowe, Director of Marketing Operations, ZoomInfo

Jeff Coveney, CMO, Digital Pi

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