Getting Higher Conversions Using Customer Intelligence

What’s missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. With more sales forces choosing to virtually connect with prospects through the majority of a sales cycle, understanding who a prospect is beyond their title or […]

With more sales forces choosing to virtually connect with prospects through the majority of a sales cycle, understanding who a prospect is beyond their title or role is crucial.  Generating leads is a daunting task for many marketers as well, with list rentals often delivering disappointing results and very low conversion rates.

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