Marketo continues to release cutting edge capabilities. I saw a sneak peak of the analytics a while back and it looks pretty slick.
SAN MATEO, Calif., June 11, 2013 /PRNewswire/ — Marketo, ( MKTO ) the provider of a leading cloud-based marketing software platform, today announced the availability of the Marketo Customer Engagement engine, the first marketing solution that intelligently and automatically manages the timing and distribution of the right content, to
Modern marketing has gotten complicated. Marketers have to juggle dozens of programs and pieces of content at any given time, and figure out what any given person has seen or hasn’t seen. In addition, they are constantly trying to determine the next best piece of content or ideal message for every individual. Until now, this has been just too difficult. Email service providers lack the intelligence to meaningfully engage individuals on a one-to-one basis, and traditional marketing automation systems have forced marketers to become programmers in order to deliver even the most basic nurturing campaigns. But Marketo’s Customer Engagement engine makes this easy and frees marketers to focus on developing the best content, while the system intelligently manages the distribution and delivery of that content.
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