B2B buyer expectations are on the rise in the Experience Economy.
The increasing sophistication of the B2B buyer creates a new set of challenges for you and your brand. Marketers like you are expected to increase the quality of engagement with your buyers while improving efficiencies. In addition, more than ever before, you are now more likely to be held accountable for marketing influenced revenue. And in the current environment, you almost certainly have access to less resources to achieve this.
Eloqua’s Advanced Intelligence offering provides you AI powered tools needed to leverage scaled efficiencies in selecting the right audiences and engaging your customers at the right time.
According to Forbes, 84% of C-suite executives believe they must leverage AI to achieve their growth objectives. 75% believe that if they don’t scale AI—they risk going out of business entirely.
In this ebook:
- Send Time Optimization – Engage your contacts at the right time.
- Subject Line Optimization – Improve your open rates with the most relevant email subject lines.
- Fatigue Analysis – Reduce email fatigue and optimize communication frequency.
- Account Intelligence – Understand and take action on account level insights.