Digital Pi and Merkle Get Together to Discuss The Complexity of Integration

Integration for B2B marketers is a complex piece of the puzzle with lots of approaches. Michael McLaren, Global CEO of the B2B Group at Merkle, explained why organizations are thinking beyond individual point solutions, and are looking at how technology, data and content contribute to a more holistic experience.

In a special sit-down with DemandGen editorial director Andrew Gaffney, Michael and Digital Pi’s Ryan Vong discuss the state of the martech space and how our two companies plan to collaborate to better serve B2B organizations of all sizes.

Listen here!