“Marketers need to figure out how to engage the consumer in the conversation.” @sdholakia.
According to a recent article by the Huffington Post, there are four top tools marketers need in their tool chest. Marketing automation and analytics are the obvious ones. With those two becoming more main stream, marketers are getting smarter.
We are seeing a big shift in nurturing from standard streams to personalized communications — the trend for 2014 is starting that conversation earlier in the process with a comprehensive content marketing strategy.
There are four top tools marketers need in their tool chest according to the Huffington Post:
1. Customer Engagement Strategy: it’s about conversations, not campaigns.
2. Influence marketing: interesting, timely and useful content
3. Data driven marketing and the power of contextual intelligence
4. Marketing automation: lead nurturing, marketing campaign influence, and sales enablement
Marketing is undergoing a dramatic transformation. According to enterprise technology analyst and best-selling author Paul Greenberg , popularly known as “the Godfather of CRM”, the battle for customers has gone from competing against other competitors to competing for customer’s attention. Marketo ‘s CMO, Sanjay Dholakia noted that this change, […]