FlipMyFunnel Hits Boston

FlipMyFunnel Hits Boston

I always love when events hit my home town of Boston. This past week, the Boston edition of #FlipMyFunnel was held at the Boston Convention and Exhibition Center. In addition to cruising the show floor and seeing some keynotes, I also made sure some of my friends got a lesson in Boston accents (see video).

Overall, about a thousand marketers attended the event to learn about the latest trends in account-based marketing.  The bigger trend I saw was the transition to more authenticity in marketing. Sangram Vajre spoke about this specifically when discussing the Authenticity Curve. Check out his slides in the Twitter feed below.

Here’s my take on the event. Next up. Uberflip’s Conex event in Toronto.

Post Tags:

jcoveney@digitalpi.com

Executive Vice President at Digital Pi guiding the marketing and business vision. Speaker, Blogger, Video Enthusiast and Dad

LEAVE A COMMENT