The Golden Ticket: Global Lead Scoring for Scalability in Marketo

EDITOR’S NOTE: This webinar on global lead scoring in Marketo originally appeared as session 5 at Digital Pi’s Marketo Top Tips event October 28-29 2020

Everyone has shifting business goals, especially given the year we’ve had. But no matter what your strategy is for 2021, it’s always the right time to build an intelligent, global lead scoring architecture to power your MQLs.

In this session, we’re joined by Anna Overly, who recently implemented a global lead scoring setup at Momentum Telecom. Anna and Stephanie Green, Digital Pi Senior Manager of Client Services, discuss not only the basics of lead scoring, but also how to design for scale, and, importantly, how to get your sales team on board.

Benefits of Global Lead Scoring

There’s a good chance you invested in Marketo for its lead scoring capabilities. Scoring can help you better understand which marketing tactics are working—and which aren’t. It can help you achieve MQL or “Marketing Qualified” status and helps sales know which leads to prioritize. The list of benefits is long, so we’ll focus on the importance of thinking globally.

Optimize Your Scoring Campaigns

During this session, we cover many scoring best practices, including the value of creating a global architecture. We’ll cover how to start from scratch as well as how to revamp an existing scoring campaign. Next, we dive into which behaviors should be captured and how you qualify records to ensure they are sales-ready. Moreover, we’ll offer tips to improve your Marketo efficiency, avoid common pitfalls and standardize reporting.

Watch the on-demand session and learn how to maximize global lead scoring in Marketo.

Additional Lead Scoring Resources:

5 Signs You Need Predictive Lead Scoring
Customer Success: How Resolve Achieved Full-Funnel Visibility
Uncover the Golden Leads with Lead Scoring
Marchitecture: Planning for Integrations and The Technology Stack
Score Product Interest in Marketo
Stephanie Green

Stephanie Green

Stephanie is a Marketo Certified Expert who brings 15 years of experience in email marketing, marketing automation, and client services to the Digital Pi team. She is a Chicago native who is now living in Milwaukee and holds a Bachelor’s degree in Business from Indiana University. She is passionate about marketing automation and immerses herself in all of the details that go along with it. She is energized by helping her clients along every step of their journey – whether that be deploying their first email or helping them build out robust nurture campaigns. Most recently Stephanie worked at Bader Rutter, a Milwaukee advertising agency, where she served as their in-house marketing automation expert. In this role, Stephanie helped the agency and their clients with the implementation of their Marketo instances. She focused on the strategy and execution of a multitude of campaigns. Prior to Bader Rutter, Stephanie worked at Leo Burnett where she focused on email marketing for a world renowned CPG brand. When she ventures out of the digital sphere, Stephanie enjoys spending time with her husband, daughter, and furry pal Mei Lin (a lovable SharPei). She has traveled to 37 countries, but once her daughter came along those countries have been swapped for yearly trips to Walt Disney World.
All Posts »

Your marketing technology experts.

At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.

Learn More
Share this resource
Facebook
Twitter
LinkedIn
Tags

In-House vs. Agency Marketing Operations:
Pros, Cons, & Cost

Creating a best-in-class marketing operations team starts with the right model. In this ebook, we'll explore considerations for when it makes sense to take initiatives in-house (and when it doesn’t). We’ll also share a model to help you plan your investment and figure out how much outsourcing costs.
Download
eBook
Start something. Easy as pi.
Contact Us

Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.