As marketers, we face a lot of challenges when we’re trying to scale our business and get it to the next step. We need fresh expertise to reach new markets and engage our database but, we are also tasked to keep costs—and sometimes hiring—down too.
In this webinar, Digital Pi and Amy Goldfine from Iterable discuss how companies can exceed goals the right balance between internal teams and agency experts. We will cover:
- The differences between a centralized and decentralized approach to MOps, and the benefits of each
- Different ways to leverage marketing technologies, industry expertise and proven best practices while keeping overhead and costs down
- How Amy from Iterable was able to increase market share and reach goals without a huge (internal) team behind her
Join Amy Goldfine, Iterable Senior Marketing Operations Manager, and Jeff Coveney, Digital Pi CMO, for this unique view into MOps strategies.
Amy Goldfine, Senior Manager, Marketing Operations, Iterable
Jeff Coveney, Chief Marketing Officer, Digital Pi