By
Leah Raras
It’s a process: marketing analytics is used to inform decisions, those decisions impact company goals like attracting more customers, those outcomes impact the bottom line. Analytics allow us to do better and in turn, prove our worth as marketers.
Last week, Digital Pi’s CSO Tom Grubb went to Insight Venture Partners and spoke about the importance of analytics. Check out the Webinar here!
At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.
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