EDITOR’S NOTE: this webinar on custom Marketo scripts was originally broadcast as Session 4 in Digital Pi’s Marketo Top Tips Event October 28-29, 2020.
- Track UTM parameters on Marketo forms
- Gate content only for anonymous visitors
- Hide opt-in checkbox if consent has already been obtained
- Enable Marketo form pre-fill—even on embedded forms
- Specify per-page form button text and redirect URLs
- Track YouTube video engagement metrics in Marketo
- Register guests on Marketo forms for webinars and events
Furthermore, we talk through customizing forms’ button text and redirecting URLs based on the page that the form is on. Lastly, we cover pushing YouTube video views into Marketo for even better analytics!