DRY Clean Your Marketo Instance: Best Practices for Centralized Operations in Marketo

EDITOR’S NOTE: This webinar on Marketo programs originally appeared as session 3 at Digital Pi’s Marketo Top Tips event October 28-29 2020

When you think about centralized operations in Marketo it can be daunting. How do you create something worthy of repeating instead of recreating it over and over again as goals change? And, most importantly, how do you find the time to accomplish this!

In this Marketo Top Tips session we discussed how to centralize assets, smart campaigns, and lead scoring with DRY methodology. DRY stands for Don’t Repeat Yourself – the goal of marketing automation technologies and programs. 

Additionally, in this session, we talk about how to uncover hidden issues with error notifications. You are only as strong as your weakest link, so knowing how to identify errors before they become larger issues is imperative to successful programs. 

Additional Resources:

Marketo Snippets

Send Alert Info Token

Tokens for Interesting Moments

How to Creat Snippets and Dynamic Content

Keeping a Changelog

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At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.

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