Anatomy of a Marketo Migration [Webinar]

Whether you’re moving from one system to Marketo or combining two Marketo instances, ensuring that your business runs smoothly during these migration periods can be a challenge. So, how do you create a best-in-class Marketo system that scales for your business needs for the long term?

In this on-demand session, our panelists discuss their migrations, including what worked, what didn’t, and lessons learned to create best practices. Join us as we dive into:

  • Considerations when determining if, and how, you migrate
  • Which kind of data and analytics to bring over to the new system
  • How to staff a migration and build alignment internally
  • What roadblocks and pitfalls you should expect to see
  • The best way to get set up to scale in the future

PANELISTS

Paul Wilson, Director of Marketing Automation Technology, Adobe
AJ Sedlak, Sr. Manager, Marketing Technology and Automation, Poly
Ricardo Rego, Marketing Automation Manager, Beckman Coulter
Jeff Coveney, Chief Marketing Officer, Digital Pi

Jeff Coveney

Jeff Coveney

Jeff Coveney is an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Previously, Coveney redefined the demand generation process at Application Security with the implementation of a state-of-the-art marketing automation system leveraging Marketo. Coveney’s programs helped Application Security earn a 2013 Marketo Exceptional Product Usage nomination. Marketo also honored Coveney as one of the world’s top 50 Marketo professionals by naming him to the 2013 Marketo Champion Elite class. Prior to joining Digital Pi, Coveney founded RevEngine Marketing, a marketing automation consulting firm helping companies accelerate leads through the marketing funnel in a repeatable and measurable way. Most recently, Jeff joined Digital Pi as EVP of Marketing where he continues to strategize marketing engagement strategies for both clients and the agency.
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At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.

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