Anatomy of a Marketo Migration [Webinar]

Whether you’re moving from one system to Marketo or combining two Marketo instances, ensuring that your business runs smoothly during these migration periods can be a challenge. So, how do you create a best-in-class Marketo system that scales for your business needs for the long term?

In this on-demand session, our panelists discuss their migrations, including what worked, what didn’t, and lessons learned to create best practices. Join us as we dive into:

  • Considerations when determining if, and how, you migrate
  • Which kind of data and analytics to bring over to the new system
  • How to staff a migration and build alignment internally
  • What roadblocks and pitfalls you should expect to see
  • The best way to get set up to scale in the future


Paul Wilson, Director of Marketing Automation TechnologyAdobe
AJ Sedlak, Sr. Manager, Marketing Technology and AutomationPoly
Ricardo Rego, Marketing Automation Manager, Beckman Coulter
Jeff Coveney, Chief Marketing OfficerDigital Pi

Your marketing technology experts.

At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.

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