The Ultimate Guide to the Marketo Summit 2017

The Ultimate Guide to the Marketo Summit 2018 is coming the week of April 9, 2018. Check back for details.

Spring is here and that means we have another Marketo Summit. Last year, over 6,000 attended in sin city Las Vegas. With over 100 sessions and multiple parties to choose from, it’s hard to decide which ones to attend.

Use this guide to navigate this awesome Marketo Summit 2017 event. As a bonus, download the RevEngineInsider Marketo Summit 2017 Session Planning Cheat Sheet below.

We will update as needed with official and unofficial tips. If you have a tip, comment below the post or send an email to A special thanks goes out to Alyssa Reeves who helped pull this guide together.

Tip: Make sure to bookmark this page as we will be updating it as more information becomes available.

Ultimate Guide Quick Navigation

Get $10 off Your First Uber Ride

Depending on which option you choose, you can ride from SFO to downtown for around $25. Plus with a $10 bonus gift for signing up below, you’ll have a little to bet on black. Disclosure: We get a free ride too when you register.

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Which Marketo Summit Sessions to Attend?

The Marketo Summit is a fantastic opportunity to meet many like-minded marketing professionals and learn new things. If you come out of the event with three actionable items that you can implement within the next three months, you are a winner.

Jenn DiMaria, RevEngine Marketing

DID YOU KNOW? You can attend a maximum of twelve sessions—less than 10% of sessions offered. However, unless you can clone yourself, you must plan in advance for success.

How do you navigate which sessions to attend? As others such as Josh Hill and Chandar Pattabhiram have noted, plan in advance.

There are so many great sessions at the Marketo Summit 2017, it can be very overwhelming. Honestly, it’s like going to a great restaurant, you really can’t pick a bad session. Don’t worry, Marketo is recording them all so you can catch up on the ones you missed.

Where do you start?

When I plan for the Marketo Summit, I take a three step approach. Maybe yours is different but planning in advance is key.

  • I start with the 11 Marketo Champion sessions where Marketo’s top users show off top tips and tricks. I’ll probably get to 3 or 4 sessions. See the Eleven Marketo Champion Sessions. If you have time on Tuesday, see RevEngine Marketing’s own Jenn DiMaria speak at Fake It Til You Make It: A Practical Marketer’s Guide to Taking Over the World.
  • I then fill in most of the remaining slots with a few priority topics. For example, I am really interested in learning about new adtech technologies and analytics. I’ll find a mix of sessions that match to those topics.
  • I work in a wild card and attend some random session to learn something new that I didn’t expect.

If you have time on Tuesday, see RevEngine Marketing’s own Jenn DiMaria speak at Fake It Til You Make It: A Practical Marketer’s Guide to Taking Over the World.

See the Complete Session List

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Party Like a Rockstar


Looking to put those boogie shoes on and party like a rockstar? Welcome to party central. Look for a party map shortly to help navigate you to all of the best parties around.

Groove to the tunes of Train or get hot in the Tiki Experience. Signup below.

If you see a party missing, send Alyssa Reeves an email. We’ll update em as we get em.

Party Map

Sunday, April 23, 2017

Fun Run, Embarcadero

  • What: Get our early for some exercise in the annual event
  • When: Sunday, April 23rd, 2017 – 5:30am – 7:00am
  • Where: Embarcadero
  • Sponsor: Marketo
  • Register: Look for an email.

Opening Reception 

  • What: Marketo’s pre event kickoff
  • When: Sunday, April 23rd, 2017 – 5:00-7:00 pm
  • Where: The Expo Hall
  • Sponsor: Marketo
  • Register: No registration required. Conference pass required.

Monday, April 24, 2017

The Tiki Experience (Featured Party)

Why is this featured? We’ll were helping throw this party at the most epic Tiki bar in the country.  From the sponsors that brought you the infamous Ice Party in Las Vegas…The Tiki Experience is sure to be an epic Marketo Summit 2017 sequel!

Starting at 9pm, you have plenty of time to grab some dinner or hit a preparty before heading over.

  • What: Get your Tiki on at Pagan Idol
  • When: Monday, April 24, 2017, Starting at 9pm 
  • Where: Pagan Idol, the most epic tiki bar in the country according to Thrillist, 375 Bush St, San Francisco
  • Register:  Register Here
  • Sponsors: RevEngine Marketing, Knak, Path to Scale and Lean Data
  • Hashtag: #MarketoTiki

Taking You to the Top Penthouse Event

  • What: Get a VIP experience and some awesome views of San Francisco
  • When: Monday, April 24, 2017 from 7 pm-10 pm
  • Where: Battery Club Penthouse
  • Sponsors: DemandGen, Integrate, Mintigo, Certain, Synthio, Engagio
  • Register: Register here

A Hosted Engagement at The View

  • What: Party atop the Marriott
  • When: Monday, April 24, 2017 from  7 pm-10PM
  • Where: The View at the Marriott Marquis
  • Sponsors:  Dun & Bradstreet, FunnelWise, Lattice, LookBookHQ, Pedowitz Group, Salytics
  • Register: Register

AdRoll Marketing Nation Summit Party

  • What: Party
  • When: Monday, April 24, 2017 from  7 pm-10PM
  • Where: SPiN, 690 Folsom St #100, San Francisco
  • Sponsors: AdRoll, LinkedIn, Optimizely
  • Register: Register

Call Your Shot

  • What: Shoot Some Pool/DJ
  • When: Monday, April 24, 2017 from  7 pm-10PM
  • Where: Jillian’s, 175 Fourth Street, San Francisco, CA
  • Sponsors: Engagio, Splash, LeadMD, bizible, uberflip, Optimizely, brightcove, Marvel Marketing, Radius, 23, splash, ReadyTalk
  • Register: Register

Drinks at the Playroom

  • What: Drinks
  • When: Monday, April 24, 2017 from  7 pm-10PM
  • Where: Hotel Zetta, 55 5th St, San Francisco
  • Sponsors: 6sense, MarketOne
  • Register: Register

Tuesday, April 25, 2017

Happy Hour at Novela (Pre-Marketo Party)

  • What: To get ready for the big Marketo party, have a few preparty cocktails. Also, BrightFunnel is bringing in hair and makeup people for the ladies and a mobile barber doing hot shaves for the men.
  • When: Tuesday, April 25th, 2017 from 5:30-8:30pm
  • Where: Novela, 662 Mission St, San Francisco, CA
  • Sponsor:  BrightFunnel
  • Register: Waitlist. Please email

Marketing Nation Party w Train

  • What: The big gala event sponsored by Marketo. From Drops of Jupiter to Hey, Soul Sister, Train performs.
  • When: Tuesday, April  25th, 2017 from 8:30 PM to 11:30 PM
  • Where: TBD
  • Sponsor:  Marketo
  • Register: No registration required. Conference pass required.

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Download Summit Cheat Sheet

Download the Marketo 2017 Session Planning spreadsheet–a must-have 1-pager to complement the official Marketo app.

It will help you pick the sessions that make the most sense for you. Great for printing out as a backup as a quick reference or if your phone goes dead

Download From Google Sheets

A RevEngine Insider Exclusive

Get the Marketo Summit App

To make the most of your experience download the official Marketo Summit 2017 mobile app today! Just go to the AppStore or Google Play to download. Or download here.

Access the event first by tapping on “Download” and entering in the password mktgnation. To login, tap on the three lines at the top left corner and then “Login for more features”. Use the first and last name you registered with.  You’ll then be sent a 4-digit verification code to confirm login.

Can’t remember which email you used to signup? Go search for “Download the Marketing Nation Summit Mobile App” which is the subject line of the email with the app info. I received mine April 4th.

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Score Some 2017 Marketo Summit Discounted Passes

No time to dig deep into marketing best practices? Don’t have the budget for a full pass?

Get a Keynote pass to the Expo Hall and both keynote sessions. Of course, if you want the full experience with all meals, breakout sessions, and gala, choose the Full Pass.

Marketo Summit Discount Code: Get $300 Off When You Register

Just use RevEngineMarketing’s Marketo Summit discount code: revenginemarketing300 to get $300 off when you register. Register here.

Otherwise, Marketo is offering several pass options. It looks like the free keynote pass is gone but that $99 is still a pretty solid deal.

  • FULL PASS ($1895) – 4 days of inspiring keynotes, 120+ educational sessions, an expo hall jam-packed with engagement marketing partners, a whole lot of partying, and most importantly, 6,000 members of the Marketing Nation to engage with!
  • ADWEEK PASS ($395) – A fraction of the Full Pass, but specifically available for those driven to discover the future of AdTech – Tuesday only! Includes keynote, Adweek sessions, Expo Hall, and the Party!
  • KEYNOTE/EXPO PASS ($99) – Just looking for a taste? Come for the keynotes, stay for the expo and daily networking!
  • SOCIAL PASS ($295) – All of the Keynote/Expo Pass, PLUS the big Party on Tuesday featuring Grammy-award winning band, Train!

Get Social – Real-time Updates

Follow live during the Summit at #MKTGnation. We will also cover the event with live updates, pics and videos at @RevEngineMarket.

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Networking – Make Some Friends

If you are sitting at the table at lunch or waiting in line for a drink, break out of the shy mode. Here are a few ice breaker questions:

  • What is the big thing you are looking to learn this year?
  • Any big wins at your company last year around marketing automation?
  • Have you had much success with [feature you want to learn about]?
  • What is your favorite cartoon character? (OK, maybe skip this one.)

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Win Cool Stuff/Get Cool Swag

Jenn DiMaria, RevEngine Marketing

Everybody loves SWAG. Due to popular demand, we’ve added a SWAG section to this year’s post.

We’re tracking all the cool prizes that vendors are giving away at the Marketo Summit. We expect this list to grow as more vendors submit their prizes. For the art of SWAGing (Not a word but sounds good), check out Caroline Ruggiero’s Marketing Lessons Learned from a Life of Swag Hoarding.

If you know of any great giveaways and swag, email Alyssa Reeves so she can add to the list.


Which vendor has the best SWAG? We will post as vendors let us know. Email Alyssa Reeves and we’ll post as the come in.

If you have to stop by the booth, the listing falls here. Otherwise, check out Other Contests below.

Vendor Giveway/Prize Updated
Curata Cupcakes 4/12
Bizible $10K Contest. Roll the dice to spell “bizible  4/12

Other Contests

Vendor Prize How Updated
Perkuto, Bizible, Radius, Engagio, Optimizely, eMedia, and Heinz VIP dining experience for two at San Francisco’s Michael Mina Restaurant.  Register before April 20, 2017  4/11/17
 Modus Engagement Starbucks giftcard, Apple iPad, or a chance for you to become an Honorary Teppanyaki Chef with a group of friends at Benihana! Register for your demo  4/11/17
 Get 332 Marketo Summit Decision Makers  Great list of who’s who at the Marketo Summit  Download  4/11/17

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Become a Marketo Pro

If you are looking for a deeper dive in Marketo training, spend a day at Marketo University to learn the skills and techniques you need to know. Choose to attend an array of courses from 5 different tracks designed for beginner to advanced level users. University day takes place on Sunday, April 23, 2017.

Already a pro? Consider signing up for the Marketo Certification test.

Preparing for the Marketo Certification Exam (Josh Hill)

More Info

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Who is Speaking at the 2017 Marketo Summit?

If you want a good seat for the keynote, make sure to get to the auditorium at least 30 minutes before. Otherwise, you could find yourself standing.

Overall, who is speaking at the Marketo Summit?

From the entertainment industry, Queen Latifa are James Corden are leading the Marketo Summit keynotes this year. I’m a big fan of Corden…maybe he’ll do some remote car karaoke. Here’s my vote for him pulling someone from the audience to join him on stage for a little singing.

On the business front, the usual suspects of Marketo speakers will take the stage. Steve Lucas (CEO Marketo) and Chandar Pattabhiram (CMO Marketo) will cover the latest Marketo vision.

James Cooper and Shiv Sighn also.

Available via Live Stream

If it’s like 2016, Marketo will make the 2017 keynotes available on live stream again for this year’s summit. So, in case you can’t make it to San Francisco, we’ll provide the link below when it becomes available.

Register Here (Coming soon)

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Catching up in San Francisco?


I will be in San Francisco Sunday through Wednesday and would love to catch up with any of our readers. Besides the parties and sessions, below are a few places I will definitely be. Stop by and say hello:

  • RevEngine Marketing Booth: The RevEngine Marketing team will be available to answer any questions at the kiosks at the back near the food. Send me a time to book a meeting.
  • The Tiki Experience Party: RevEngine Marketing is co-hosting this awesome party at the Marketo Summit 2017. Hope to see you there. More info in the Party section.

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Read Other Great Resources!

I will add to the list as new articles are written. Email Alyssa Reeves if you see any I’ve missed.

Things to do in San Fran

What’s a trip to San Fran without exploring some of the sights, dining at some of the great restaurants, and experiencing all that this city has to offer? No need to do much searching, I’ve got you covered on this part.

Things to do in San Francisco

Learn the Marketing Nation Ecosystem

Marketo is your platform. The partners are the accessories that fuel that platform. Whether your organization needs to plan an event, clean data or manage content, check out the Expo Showcase that is open daily.

Last year, over 100 partners exhibited.  This year, I’ve counted at least 100 logos on the sponsors page including Path to Scale, Engagio, PFL, Lean Data, RingLead,and others. RevEngineMarketing will also have a booth so stop on by to say hell0 (#B651).

List of Sponsors

The post The Ultimate Guide to the Marketo Summit 2017 appeared first on RevEngine Marketing.

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