We, along with 3,000 other B2B marketers, went to the 2019 Sirius Decisions Summit in Austin and had a blast. Since the big theme of the conference was “together” we thought it fitting to do this edition of PiLights with PFL’s very own Jason Yarborough. Take a tour of Austin with us to see a mobile bar, learn what “lunch hours” means, and find out why marketing and technology, much like Jeff and Jason, go so well together!
Jeff Coveney
Jeff Coveney is an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Previously, Coveney redefined the demand generation process at Application Security with the implementation of a state-of-the-art marketing automation system leveraging Marketo. Coveney’s programs helped Application Security earn a 2013 Marketo Exceptional Product Usage nomination. Marketo also honored Coveney as one of the world’s top 50 Marketo professionals by naming him to the 2013 Marketo Champion Elite class.
Prior to joining Digital Pi, Coveney founded RevEngine Marketing, a marketing automation consulting firm helping companies accelerate leads through the marketing funnel in a repeatable and measurable way. Most recently, Jeff joined Digital Pi as EVP of Marketing where he continues to strategize marketing engagement strategies for both clients and the agency.
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Your marketing technology experts.
At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.
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