The Odd Couple: Efficiency and Innovation CAN Co-exist

There’s been a ton of talk, articles, and webinars about The Great Resignation, and the fallout that can put remaining teammates in burnout mode or cause them to jump-ship as well. But how do you mitigate disruptions when your ops needs are bigger than the team supporting them? How do you achieve campaign success while also paying attention to strategy and analytics? In this session, learn about:

  • The importance of full systems and process audit to reveal opportunities for optimization and streamlining the race to GoToMarket
  • Why campaign support from an extended team allows employees to up-level, train, and focus on their core competencies
  • How working with a team of experts can lead to successes with like a fully scoped maturity model, lead scoring and lifecycle updates, an algorithm that digs deep into email performance and the time back for innovation


Abby Koble, Nexthink

Nathan Horan, Digital Pi

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