How to Use Video Engagement Data in Marketo to Generate, Score, and Convert More Leads

Video data from Youtube and third-party solutions is the secret weapon for powering demand generation initiatives. This rich video data helps fuel a better customer experience to attract, identify and engage your audience.

In this session, Top Tips include:

  • How to track Youtube in Marketo (Yes, you can do that!)
  • Keys to setting Marketo programs to track video engagement
  • Techniques to lead score based on video interaction
  • Skills to help you expose video intelligence in interesting moments
  • Methods for leveraging rich behavioral data through the whole funnel


Casper Frid, Video Marketing Strategist, TwentyThree

Jeff Coveney, CMO, Digital Pi

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