How to Use Video Engagement Data in Marketo to Generate, Score, and Convert More Leads

Video data from Youtube and third-party solutions is the secret weapon for powering demand generation initiatives. This rich video data helps fuel a better customer experience to attract, identify and engage your audience.

In this session, Top Tips include:

  • How to track Youtube in Marketo (Yes, you can do that!)
  • Keys to setting Marketo programs to track video engagement
  • Techniques to lead score based on video interaction
  • Skills to help you expose video intelligence in interesting moments
  • Methods for leveraging rich behavioral data through the whole funnel

Speakers

Casper Frid, Video Marketing Strategist, TwentyThree

Jeff Coveney, CMO, Digital Pi

Your marketing technology experts.

At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.

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In-House vs. Agency Marketing Operations:
Pros, Cons, & Cost

Creating a best-in-class marketing operations team starts with the right model. In this ebook, we'll explore considerations for when it makes sense to take initiatives in-house (and when it doesn’t). We’ll also share a model to help you plan your investment and figure out how much outsourcing costs.
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