[Keynote] The Future of B2B & Marketo Engage

CX, CDP, ABM. We’re surrounded by buzzwords, opinions, and a lot of questions. Listen to marketing leaders from Demandbase, MerkleB2B and Digital Pi examine the state of Marketing Operations and how Marketo Engage fits into the complex puzzle.

  • How do B2B trends impact your business?
  • How will B2B evolve with Marketo Engage in 2022?
  • What does the next generation of MOps look like?

Speakers

Michael McLaren, Global CEO, MerkleB2B

Jon Miller, Chief Marketing & Product Officer, Demandbase

Ryan Vong, CEO & Founder, Digital Pi

Jeff Coveney, CMO, Digital Pi

Your marketing technology experts.

At Digital Pi, we use technology to connect revenue to marketing efforts. We fuse marketing strategies, processes, data and applications to make marketing technology solutions work for clients' businesses.

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In-House vs. Agency Marketing Operations:
Pros, Cons, & Cost

Creating a best-in-class marketing operations team starts with the right model. In this ebook, we'll explore considerations for when it makes sense to take initiatives in-house (and when it doesn’t). We’ll also share a model to help you plan your investment and figure out how much outsourcing costs.
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