Your marketing content shouldn’t be hobbled by forcing it into an inflexible email template, and coding a new email template every time you want new styling can slow a marketing department to a crawl–and there are a multitude of pitfalls that are easy to make when you’re building emails inside of any template, no matter how good it is.
This session is for the code-curious or code-savvy marketer to dive in-depth into creating a flexible email template with robust variables and dynamic snippets, and for anyone who wants to explore the why behind the most common mistakes in email design.
SPEAKER: Melissa Newman-Evans, Digital Pi