It’s Hot in Boston – Drift Hypergrowth

The highly anticipated Hypergrowth event by Drift took place last week in the seaport district of Boston.

The sessions were sizzling on the 90-degree day. Thankfully, the event took place along Boston’s waterfront so we had a breeze in the open air venue.

Watching Drift’s growth has been pretty astounding. We found out the company has grown revenue 10X and 5X each of the past few years and is now over 200 employees–pretty amazing for a company that reinvented the website chat category.

Overall, roughly 4,500 folks signed up with about 1,000 in attendance. We heard from Casey Neistat, Ryan Deiss, David Cancel and others. My personal favorite was Casey Neistat who is the inspiration behind many of the videos I work on.  And what a crazy story–from living in a trailer park as a teenage dad to becoming one of the most popular filmmakers on the Youtube platform.

Here are the #PiLights (our version of Highlights!) on the event. Next up. #INBOUND.

Love the backstoryof @CaseyNeistat Make it Count Nike video. A complete wacky idea that turned to gold. #HYPERGROWTH18 pic.twitter.com/XHsLHtiuGl

— Jeff Coveney (@RevEngineMarket) September 4, 2018

“In a world of infinite supply, brand is the only true marketing advantage.” @dcancel @ryandeiss #HYPERGROWTH18 pic.twitter.com/ZjTyTWpUJG

— MESH Interactive Ag. (@MESHagency) September 4, 2018

When you can boil your positioning down to a simple idea, a single word, even – you probably have it right… #NOW @dcancel @davegerhardt @drift #HYPERGROWTH18 pic.twitter.com/2BNJDS8Ahq

— Michael Troiano (@miketrap) September 4, 2018

Touched down in Boston ✈️ excited to explore this city and see what the @Drift team has in store for us at #HYPERGROWTH18 tomorrow. If you’re in town and want to grab ☕️ or 🍻 shoot me a note pic.twitter.com/ruYBUE5xcj

— Evan Lewis (@evanlewis_) September 3, 2018

Sneak peek of tomorrow’s vlog! @CaseyNeistat @Dannmace @Drift #HYPERGROWTH18 @YTCreators @dcancel pic.twitter.com/ZMhnXii4lk

— Viva Frei (@thevivafrei) September 8, 2018

Jeff Coveney

Jeff Coveney

Jeff Coveney is an accomplished marketing expert with more than 20 years success in generating demand and creating buzz for leading technology organizations. Previously, Coveney redefined the demand generation process at Application Security with the implementation of a state-of-the-art marketing automation system leveraging Marketo. Coveney’s programs helped Application Security earn a 2013 Marketo Exceptional Product Usage nomination. Marketo also honored Coveney as one of the world’s top 50 Marketo professionals by naming him to the 2013 Marketo Champion Elite class. Prior to joining Digital Pi, Coveney founded RevEngine Marketing, a marketing automation consulting firm helping companies accelerate leads through the marketing funnel in a repeatable and measurable way. Most recently, Jeff joined Digital Pi as EVP of Marketing where he continues to strategize marketing engagement strategies for both clients and the agency.
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