I always love when events hit my home town of Boston. This past week, the Boston edition of #FlipMyFunnel was held at the Boston Convention and Exhibition Center. In addition to cruising the show floor and seeing some keynotes, I also made sure some of my friends got a lesson in Boston accents (see video).
Overall, about a thousand marketers attended the event to learn about the latest trends in account-based marketing. The bigger trend I saw was the transition to more authenticity in marketing. Sangram Vajre spoke about this specifically when discussing the Authenticity Curve. Check out his slides in the Twitter feed below.
Here’s my take on the event. Next up. Uberflip’s Conex event in Toronto.
The Authenticity Curve – This is for you!
— Sangram Vajre (@sangramvajre) August 11, 2018
— LeadGnome (@LeadGnome) August 9, 2018
— Megan Gay (@meganelizgay) August 8, 2018
— Sherrie Mersdorf (@smersdorf) August 8, 2018
Happy 3rd Birthday #FlipMyFunnel! You’ve come a long way from your humble 300-person conference beginnings. You’ve grown from a tiny one room conference to a global brand known throughout the world. You’ve change the world of B2B marketing and sales forever. pic.twitter.com/7AN3BhukAo
— Nikki Nixon (@techmarketeratl) August 11, 2018