Dynamic Chat: Adobe’s Answer to Conversation Marketing

Chat for support can be a wonderful thing: quick answers and problems solved. But what happens when chat goes further, and instead of a quick stop for support, it becomes a tool for conversation with those that aren’t quite ready to convert? Does conversation marketing lead to cross-channel marketing and ultimately, to leads? In this session, we hear straight from Adobe’s Sreekanth Reddy about how Dynamic Chat is poised to help you reach more people, and ultimately boost conversions. Top Tips include:

  • Review of what conversation marketing is and how it impacts multi-channel campaigns
  • Demo of Dynamic chat key features and tips for building a smart chat workflow
  • Tips to assess if your company is ready for chat
  • How to use chat to tap into leads
SPEAKER: Sreekanth Reddy, Adobe and Jeff Coveney, Digital Pi

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