Big Sky Big Ideas – Our Montana Adventure

Last week, we headed out to the PFL Big Sky, Big Ideas event in Bozeman Montana.

If you have never visited Montana, make sure to put that on your bucket list. Before the event I had a chance to check out Yellowstone with my daughter–an amazing experience.

Oh yeah, the event.

  • PFL hosted about 100 top marketing leaders and partners at their offices for a personal tour of the facilities.
  • We got a close up of some specialized machinery like the guillotine cutter (don’t worry, it just cuts your business cards!)
  • Next, we were off to downtown Bozeman for a day of sessions with Sangam Vajre, Peter Coffee, Evan Liang and other great marketing minds where the topics du jour included engagement marketing and authenticity marketing.

Check out the video for the highlights and stick around for the outtakes – and special thanks to Andrew Field and the PFL team for hosting.

Big Sky Big Ideas begins. Andrew Field gives a tour of @PFLcom showing off the guillotine cutter. @Digital314 pic.twitter.com/57u0mrWj9c

— Jeff Coveney (@RevEngineMarket) July 17, 2018

“One team is a growth strategy. Focus on future customers, not prospects” #bigskybigideas @sangramvajre pic.twitter.com/wqMvOJtiE9

— Jeff Coveney (@RevEngineMarket) July 18, 2018

“It’s never just one thing that brings success. Measure multiple touches. #bigskybigideas @HeidiBullock @Engagio pic.twitter.com/HpGbRmZKcL

— Jeff Coveney (@RevEngineMarket) July 17, 2018

“More than 50% of marketers are responsible for customer experience” #bigskybigideas @markero @mattzilli pic.twitter.com/sSy4b3sm3T

— Jeff Coveney (@RevEngineMarket) July 18, 2018

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