Successful implementation of marketing technology is built on a foundation of solid configuration and training, but it doesn’t stop there. As your marketing strategies evolve, so should your martech tools. To get the most out of your investment, you’ll need to continually develop custom programs, tweak strategies and track results. The advantage of tools like Marketo, Iterable and other platforms is that they were created specifically to support scalable, repeatable and measurable marketing, even as your business requirements change and your digital strategy evolves.
But with any martech product, it takes work to make it work for you.
Digital Pi can implement your marketing technology systems in whatever capacity you need: