PiPointers

  • UTM Tracking With Multiple Marketo Instances

    UTM Tracking With Multiple Marketo Instances

    In this blog we explore how to send UTM data to different fields through different Marketo forms to different Marketo instances.

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  • Marketo or Pardot Part 4 - A Whole New Language

    Marketo or Pardot Part 4 - A Whole New Language

    In the fourth and final video of this series, Luke talks about language, specifically how Marketo and Pardot are known to be two different systems with very similar program names. Watch to see Luke di

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  • Marketo or Pardot Part 3 - Long Lasting Success

    Marketo or Pardot Part 3 - Long Lasting Success

    In this PiPointer, Luke Wakefield explains how to approach those decisions and set up Marketo for scale and success.

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  • Marketo or Pardot: Part 2

    Marketo or Pardot: Part 2

    You don't want to completely break processes that are functioning well for your team and you'll want to repeat the build within Marketo and then you also want to identify what's not working. Because a

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  • Which is a Better Fit: Marketo or Pardot?

    Which is a Better Fit: Marketo or Pardot?

    Watch the video and read the full transcript below, if you're thinking of migration you don't want to miss a minute of this PiPointer!

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  • PiPointer - Little Known Way to Capture Your Lead's Create Date

    PiPointer - Little Known Way to Capture Your Lead's Create Date

    It's not surprising that there is confusion about how Marketo works with the date field in terms of when a lead becomes known in the system

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  • PiPointer - Spam Bots

    PiPointer - Spam Bots

    You’ve probably heard the buzz about bots in the Marketo community... So what are they, and why are they wreaking havoc in my Marketo instance? You may have noticed a suspiciously high number of click

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  • PiPointer - Marketo API Limits

    PiPointer - Marketo API Limits

    Do you know how third party applications are impacting your Marketo instance?

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