When Terry Hunt went to ThreatMetrix he was tasked with quite a project: determine how their 10-year-old Marketo instance was running and how it could be improved. The Digital Pi audit showed Terry some little things, and some big things, that needed to changed around to follow the Gold Standard. Using the data, ThreatMetrix was able to build upon their successes and drive towards their goals. Learn more about the process in this edition of PiSuccess Stories.
PiLights From Activate 19, What An Experience!
We're back from the Palace Hotel in San Francisco where we attended our first Iterable conference as Premie...
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Score Product Interest in Marketo
For multi-product companies, product interest scoring is a game-changer. No excuses Marketo customers – with some planning and building in a matter of weeks you can see what you’ve been missing. Your
PiPeep - Leah Raras
Leah Raras, Director of Marketing, stepped out from behind the scenes in this edition of PiPeeps. Leah is typically found working on content or events for Digital Pi so this was a great chance to lear
Email Deliverability - Improved
Based on the stats below, one of our clients email deliverability rates (98.9%) were very good but, there are always ways to improve!
PiLights From Big Sky, Big Ideas with PFL 2019
We got back from an amazing 2 days of content, interesting speakers, community building activities, and of course, Bison! PFL's Big Sky Big, Ideas conference is always a great opportunity for us to re
Restate Historical Data When FT and MT Program Reports are Telling Lies
Are your Marketo First Touch and Multi Touch reports lying to you? The answer depends on what you did --- or didn’t do weeks or months ago when you setup and ran your marketing programs. Getting Mark
The Iterable Guide to Growth Marketing - Part 1
Migrating to a new growth marketing platform might seem like a daunting process, unless you have a bulletproof plan on hand. Over time, you’ve no doubt amassed a substantial data repository with a (no
Digital Pi Rockstar Cristin Davis's PiPeep
Cristin Davis, Senior Manager of Client Services, is featured in this edition of PiPeeps. From Japan to home building, our resident rockstar shares it all in this exciting PiPeep.
Josh Verrill, CMO and Lawn Tractor Expert
In this week's PiAchiever we spoke with Josh Verrill of NUODB. As CMO, Josh is able to get deeply involved with the culture of the organization and use the team momentum to execute marketing strategi
PiPeep - Claudia Kulaga
Claudia Kulaga, Senior Manager of Client Services, is featured in this edition of PiPeeps. Learn about her yoga skills, office assistant and why she's our resident Austin party planner in this PiPeep.
3 Times Vanity Metrics Aren’t Useless
There are a few reasons why people think vanity metrics are important: Our email marketing software gives them to us, so there must be a reason. They give us something to measure and prove we’re doin
How to Boost Marketo Insights by Merging Intelligence
For Marketo operations folks, concatenating means grabbing intelligence from several fields and combining the values into a single field. This helps boost intelligence for the Sales team by keeping t
3X Your Results with Multi-Dimensional Nurturing
How does an increase of $380K in business and 250% increase in engagement sound? Check out a blueprint one of our clients used leveraging automated direct mail and gifting within their nurture paths t
How do You Manage Salesforce Leads and Contacts? The Vanishing MQL
Every company wants more marketing qualified prospects feeding the Sales team. However, a funny thing can happen with organizations that leverage Salesforce–A Lead can get converted into a Contact and
Ops Stars Come Together in Boston
Handling Bot Submissions from Marketo Forms
Are bots attacking your Marketo forms? How are you addressing it? What have you tried, and what is working for you?
PiLights From Sirius Decisions 2019
We, along with 3,000 other B2B marketers, went to the 2019 Sirius Decisions Summit in Austin and had a blast. Since the big theme of the conference was "together" we thought it fitting to do this edit
PiLights From Activate 19, What An Experience!
We're back from the Palace Hotel in San Francisco where we attended our first Iterable conference as Premier Partners - Activate 19!
How Marketo's New Form Prefill Security Impacts Your Business?
Marketo just introduced new changes around its form features and form prefill. But what does this mean to your organization? What are the changes? Big picture, Marketo is looking to improve security.
Shift The Engagement Economy into Overdrive: Optimize Your Marketo
Not long ago, Marketo described its software as “Easy. Powerful. Complete.” You can try to find fault with any or all three, but they are the qualities that together made Marketo great and still...
Digital Pi Has Some Big News From Activate19