We recently got a chance to connect with Sangram Vajre, 2x author and co-founder of Terminus, to hear about his latest publication, ABM is B2B: Why B2B Marketing and Sales is Broken and How to Fix It. Learn why he's on of our favorite PiAchievers to catch up with as he explains his definition of TEAM, TAM, and of course, ABM.
Other content in this Stream
Good vs. Bad Data: What Does That Even Mean in the B2B World?
This week we have a guest author taking over to talk all about Data, something on everyone's mind as everyone is gearing up for the big end-of-year push! Jason Hubbard from SalesIntel shared his thoug
Now Showing! FLEX: Marketo Templates Made Easy
We asked, you answered - see how our FLEX framework addresses all of your issues with email 2.0 and guided landing pages.
PiLights - Drift HYPERGROWTH
HYPERGROWTH is a different kind of conference, see why in this edition of PiLights.
We're Back on the Inc. 5000!
The first time was certainly special, but there's something about a repeat that makes Digital Pi extra proud of this accomplishment. We are thrilled to be on this year’s INC. 5000 list of the most suc
PiLights from B2B Exchange at the Encore Boston
What happens when three B2B events take place at Boston's new $2.6 billion Encore hotel and casino? That's the question we had when B2BSMX was announced this past spring.
Score Product Interest in Marketo
For multi-product companies, product interest scoring is a game-changer. No excuses Marketo customers – with some planning and building in a matter of weeks you can see what you’ve been missing. Your
PiPeep - Leah Raras
Leah Raras, Director of Marketing, stepped out from behind the scenes in this edition of PiPeeps. Leah is typically found working on content or events for Digital Pi so this was a great chance to lear
Email Deliverability - Improved
Based on the stats below, one of our clients email deliverability rates (98.9%) were very good but, there are always ways to improve!
PiLights From Big Sky, Big Ideas with PFL 2019
We got back from an amazing 2 days of content, interesting speakers, community building activities, and of course, Bison! PFL's Big Sky Big, Ideas conference is always a great opportunity for us to re
Restate Historical Data When FT and MT Program Reports are Telling Lies
Are your Marketo First Touch and Multi Touch reports lying to you? The answer depends on what you did --- or didn’t do weeks or months ago when you setup and ran your marketing programs. Getting Mark
The Iterable Guide to Growth Marketing - Part 1
Migrating to a new growth marketing platform might seem like a daunting process, unless you have a bulletproof plan on hand. Over time, you’ve no doubt amassed a substantial data repository with a (no
Digital Pi Rockstar Cristin Davis's PiPeep
Cristin Davis, Senior Manager of Client Services, is featured in this edition of PiPeeps. From Japan to home building, our resident rockstar shares it all in this exciting PiPeep.
Josh Verrill, CMO and Lawn Tractor Expert
In this week's PiAchiever we spoke with Josh Verrill of NUODB. As CMO, Josh is able to get deeply involved with the culture of the organization and use the team momentum to execute marketing strategi
PiPeep - Claudia Kulaga
Claudia Kulaga, Senior Manager of Client Services, is featured in this edition of PiPeeps. Learn about her yoga skills, office assistant and why she's our resident Austin party planner in this PiPeep.
9 Smart Strategies for a Successful Marketo Migration
Businesses change, companies get acquired, divisions merge. How do you ensure that your business runs […] The post 9 Smart Strategies for a Successful Marketo Migration appeared first on RevEngine...
3 Times Vanity Metrics Aren’t Useless
There are a few reasons why people think vanity metrics are important: Our email marketing software gives them to us, so there must be a reason. They give us something to measure and prove we’re doin
How to Boost Marketo Insights by Merging Intelligence
For Marketo operations folks, concatenating means grabbing intelligence from several fields and combining the values into a single field. This helps boost intelligence for the Sales team by keeping t
3X Your Results with Multi-Dimensional Nurturing
How does an increase of $380K in business and 250% increase in engagement sound? Check out a blueprint one of our clients used leveraging automated direct mail and gifting within their nurture paths t
How do You Manage Salesforce Leads and Contacts? The Vanishing MQL
Every company wants more marketing qualified prospects feeding the Sales team. However, a funny thing can happen with organizations that leverage Salesforce–A Lead can get converted into a Contact and
Ops Stars Come Together in Boston