Watch this short overview of how AJ Sedlak, Sr. Manager of Marketing Technology and Automation at Poly, walks us through the process from platform selection to migration completion. For the full video, click here!
AJ Sedlak, Sr. Manager of Marketing Technology and Automation at Poly, had a huge task in front of him when...
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Like many things in Marketo, there are a couple different methods for HOW to send an email. One way is through an Email program, and the other is through a Default program.
Why Source and Source Detail are such important fields in Marketo
The Master Your Marketo virtual series will kick-off October 28 at 12 pm ET. To learn more about the event and reserve your spot
This foundational architecture and platform integration ensures a logical handshake between the CRM and Marketo Engage platforms.
Channels in Marketo represent your mix of marketing tactics. They correspond to the programs you’ll set up in Marketo to track inbound efforts like paid search, or drive engagement like webinars or em
At the most basic level, the System Set-up phase is when the Digital Pi client services team configures your Marketo Engage instance to meet best practice standards - taking into consideration any spe
Digital Pi Unveils 2020 Gold Standard to Help Marketo Users do More With Less
if you’re embarking on a journey to implement or get the most value from an incredibly powerful but intricate tool like Marketo Engage, it is best approached with the same philosophy; a solid plan wil
The ability to capture first and last touch intelligence in Marketo is vital to any attribution strategy. Knowing how someone originally engaged with your company (e.g. paid media) and what they did l
Digital Pi kicks off new summer series about doing more with less using the Gold Standard framework. A solid foundation is critical for you to be able to scale to meet changing business needs
Digital Pi takes on Marketo security
Digital Pi enters Asia Pacific Market, and Adds Sales Leadership to Support Growth
Digital Pi believes security is a critical part of client trust and underwent an extensive audit to receive SOC2 attestation.
Digital Pi, LLC, a Merkle company and global team of marketing technology and operations strategy experts, announced today that it has received SOC2 Type 1 Attestation.
One of the foundational items to set up for a Marketo instance is its Munchkin web tracking script. Deploying this script on your web properties allows you to track page views and link clicks on said
Migration is a perfect time to evaluate your current processes and consider optimizing them. One way to accomplish this is to shift to a global program strategy.
Clean data is always important, but it becomes paramount when approaching a migration as you want to only map/transpose and move the very best records.
Marketo migration has many moving parts which can be daunting, especially if you have a tight deadline. The good news is that with a little bit of prep work early on, there are several tasks that can