PiLights From Sirius Decisions 2019

You’ve made it to blog 5 in our Gold Standard blog series! In our last blog, we discussed Marchitecture - the best practice strategy for optimizing Marketo’s performance within the context of your mar

This foundational architecture and platform integration ensures a logical handshake between the CRM and Marketo Engage platforms.

Channels in Marketo represent your mix of marketing tactics. They correspond to the programs you’ll set up in Marketo to track inbound efforts like paid search, or drive engagement like webinars or em

At the most basic level, the System Set-up phase is when the Digital Pi client services team configures your Marketo Engage instance to meet best practice standards - taking into consideration any spe

Digital Pi Unveils 2020 Gold Standard to Help Marketo Users do More With Less

if you’re embarking on a journey to implement or get the most value from an incredibly powerful but intricate tool like Marketo Engage, it is best approached with the same philosophy; a solid plan wil

The ability to capture first and last touch intelligence in Marketo is vital to any attribution strategy. Knowing how someone originally engaged with your company (e.g. paid media) and what they did l

Digital Pi kicks off new summer series about doing more with less using the Gold Standard framework. A solid foundation is critical for you to be able to scale to meet changing business needs

In this blog we explore how to send UTM data to different fields through different Marketo forms to different Marketo instances.

Digital Pi takes on Marketo security

Digital Pi enters Asia Pacific Market, and Adds Sales Leadership to Support Growth

Digital Pi believes security is a critical part of client trust and underwent an extensive audit to receive SOC2 attestation.

Digital Pi, LLC, a Merkle company and global team of marketing technology and operations strategy experts, announced today that it has received SOC2 Type 1 Attestation.

One of the foundational items to set up for a Marketo instance is its Munchkin web tracking script. Deploying this script on your web properties allows you to track page views and link clicks on said

In the fourth and final video of this series, Luke talks about language, specifically how Marketo and Pardot are known to be two different systems with very similar program names. Watch to see Luke di

Migration is a perfect time to evaluate your current processes and consider optimizing them. One way to accomplish this is to shift to a global program strategy.