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Marketo migration has many moving parts which can be daunting, especially if you have a tight deadline. The good news is that with a little bit of prep work early on, there are several tasks that can
AJ Sedlack, Sr. Manager of Marketing Technology and Automation at Poly, had a huge task in front of him when combining platforms and teams during the Polycom/Plantronics merger. Watch this short over
In this PiPointer, Luke Wakefield explains how to approach those decisions and set up Marketo for scale and success.
Allison Gardner, Marketing Automation Manager at Freeman, went through a migration to Marketo to ensure their marketing automation brought success to all of their exhibitors across all events. Watch
Watch this short overview of how AJ Sedlack, Sr. Manager of Marketing Technology and Automation at Poly, walks us through the process from platform selection to migration completion.
Start by focusing on what you are trying to solve for. And believe it or not, the answer is actionable reporting on ROI! Your company needs to generate revenue; and specific to marketing, you need to
You don't want to completely break processes that are functioning well for your team and you'll want to repeat the build within Marketo and then you also want to identify what's not working. Because a
You want to make it your own, but where do you start? How do you get years’ worth of technical debt - programs, lists, forms, emails, and landing pages migrated into your new Marketo instance? Comple
There are many complex tasks that are included in your MAP migration project plan; that’s why we’ve put together a deep dive MAP migration blog series! Be on the lookout for the next blog that takes a
Watch as AJ Sedlack, Sr. Manager of Marketing Technology and Automation at Poly walks us through the process from platform selection to migration completion.
Watch the video and read the full transcript below, if you're thinking of migration you don't want to miss a minute of this PiPointer!
Whether you’re a life-long learner, concerned about increasing your skillset in a tough economy, or just trying to make the most of time stuck at home, we hope this list gets you started down a new ed
With so many events canceled due to the Coronavirus, marketers have been thrust into a digital-only world. There are lots of ways to make the most of our content online and through virtual events, but
Digital Pi Recognized as Digital Experience Emerging Solution Partner of the Year by Adobe Marketo
Hearing Biju's aggressive goals for 2020 and excitement about her team leaves no doubt that this passionate problem-solver is off to a great start. From a background in engineering to a passion for lo
The 2020 PiPerformers is a group committed to innovation. These leaders brought both extensive knowledge and fresh perspective to their companies, raising the bar for creative marketing thought,
Over the last few weeks, we have all seen drastic changes at work, at home, and at schools as COVID-19 has become more widespread. Digital Pi is are already 100% virtual so working from the safety of
This edition of PiAchievers features Adam Mincham, Vice president of B2B for Merkle.
