This is the fourth installment of the Pardot-or-Marketo series:
Even between some of your CRMs on how program and campaign are being used. In Pardot, it's essentially a campaign. So if you're going to put together any type of marketing tactics, that'll be your campaign. Once you get over into Marketo, you're going to be thinking more on the program level. So Marketo is grouped within a program. And then within it, if you kind of dig into a Marketo program, within that program, you have smart campaigns.
And smart campaigns, now we're already seeing how campaign is used interchangeably. But within a smart campaign, you're doing a lot of your processing. So in Marketo, you have your program, your smart campaign and processing within it. So you would have within Marketo a smart list, which would be your filters or your triggers. And then in your flow is kind of your different workflow actions that are happening. Now, if you want to jump back to Pardot, essentially a smart campaign is the equivalent to what an automation rule would be. So an automation rule, it's going to function in almost the same way that a smart campaign would in Marketo.
Jeff Coveney: Okay. That's one that's one that actually is the same. So we'll make sure to include a list of all the glossary of terms of the differences between Marketo and Pardot. Thanks so much today for joining us, Luke, and we'll see you guys next time on the next edition of PiPointers.