Jon Bourne

Jon is a full-stack marketer and Marketo consultant. He loves marketing, technology, people, and solving problems. Jon helps other marketers define the outcomes they want, and do whatever it takes to help them achieve their goals.

  • Handling Bot Submissions from Marketo Forms

    Handling Bot Submissions from Marketo Forms

    Are bots attacking your Marketo forms? How are you addressing it? What have you tried, and what is working for you?

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  • Knit One, PURL One: Merge Marketo PURL Records with Anonymous Records

    Knit One, PURL One: Merge Marketo PURL Records with Anonymous Records

    Direct mail is a powerful, personal marketing touchpoint that often makes a memorable impact on recipients, and Marketo has a feature to associate direct mail response to known Marketo Person records:

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  • PURL Toolkit Code for Marketo

    PURL Toolkit Code for Marketo

    Looking to personalize landing pages with Marketo using PURLs? Download PURL toolkit.

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  • Show or Hide Marketo Form Fields Based on a User’s Country

    Show or Hide Marketo Form Fields Based on a User’s Country

    Our team has received many requests recently to create preference centers to help clients comply with privacy-related legislation — CASL and GDPR chief among them. Some countries’ legal...

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  • Avoid creating accidental duplicates when using the Marketo REST API

    Avoid creating accidental duplicates when using the Marketo REST API

    In a recent client project, we discovered duplicate records being created by a third-party system integrated via Marketo’s REST API. These duplicate records had the same email address. While...

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  • Marketo Summit 2018 Highlights

    Marketo Summit 2018 Highlights

    Our new teammates from RevEngine Marketing have once again released their annual Marketo Summit highlights video for 2018. Check out the recap video below. Thanks for watching, and we look forward...

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  • Centralize Your UTM Link Management for Better Tracking and Reporting in Marketo

    Centralize Your UTM Link Management for Better Tracking and Reporting in Marketo

    Recently, a client told me that they use Google’s Campaign URL Builder tool, and that it works just fine for them. I have used that tool myself and found it useful. Digital Pi CEO Ryan Vong even...

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  • Require Business Emails on Your Marketo Forms

    Require Business Emails on Your Marketo Forms

    A work email address gives you the internet domain name of the person’s employer, which, besides allowing you to reach them with work-related offerings at their work email address, can be a key to...

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