Jess Kao

Sought after and highly rated speaker on all things Marketing Automation, Reporting, Analytics, Marketing Operations. Marketo certified, passionate, high energy, marketing professional with a focus on global marketing programs, lead generation, demand generation, and optimal use of marketing automation.

  • Restate Historical Data When FT and MT Program Reports are Telling Lies

    Restate Historical Data When FT and MT Program Reports are Telling Lies

    Are your Marketo First Touch and Multi Touch reports lying to you? The answer depends on what you did --- or didn’t do weeks or months ago when you setup and ran your marketing programs. Getting Mark

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