Jeff Coveney

Jeff Coveney is an accomplished marketing expert with more than 25 years success in generating demand and creating buzz for leading technology organizations.

  • PiLights - Drift HYPERGROWTH

    PiLights - Drift HYPERGROWTH

    HYPERGROWTH is a different kind of conference, see why in this edition of PiLights.

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  • PiLights from B2B Exchange at the Encore Boston

    PiLights from B2B Exchange at the Encore Boston

    What happens when three B2B events take place at Boston's new $2.6 billion Encore hotel and casino? That's the question we had when B2BSMX was announced this past spring.

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  • PiLights From Big Sky, Big Ideas with PFL 2019

    PiLights From Big Sky, Big Ideas with PFL 2019

    We got back from an amazing 2 days of content, interesting speakers, community building activities, and of course, Bison! PFL's Big Sky Big, Ideas conference is always a great opportunity for us to re

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  • PiLights From Sirius Decisions 2019

    PiLights From Sirius Decisions 2019

    We, along with 3,000 other B2B marketers, went to the 2019 Sirius Decisions Summit in Austin and had a blast. Since the big theme of the conference was "together" we thought it fitting to do this edit

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  • How Marketo's New Form Prefill Security Impacts Your Business?

    How Marketo's New Form Prefill Security Impacts Your Business?

    Marketo just introduced new changes around its form features and form prefill. But what does this mean to your organization? What are the changes? Big picture, Marketo is looking to improve security.

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  • Become a PiPerformer

    Become a PiPerformer

    The PiPerformer program recognizes professionals who drive best practice marketing and operations to help their companies thrive with digital transformation. The PiPerformers represent the best of Dig

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  • 2019 PiPerformers Announced at Adobe Summit

    2019 PiPerformers Announced at Adobe Summit

    At our annual Customer Appreciation Dinner at the Adobe Summit we did something a bit different this year. We spent the evening celebrating our clients who drive best practice marketing and operation

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  • DPI-MarketoTraining

    DPI-MarketoTraining

    We’ve distilled the very best ideas drawn from thousands of hours of experience to establish a standard architecture that helps any company – from start-up to global enterprise – get more from Marketo

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  • The $200 Adobe Summit Pass - What is it?

    The $200 Adobe Summit Pass - What is it?

    Learn more about Adobe Summit's $200 Social Pass designed for Adobe Summit goers who are bringing their significant others or guests and want them to get a taste of the Adobe nightlife

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  • The Latest and Greatest in B2B Marketing - PiLights

    The Latest and Greatest in B2B Marketing - PiLights

    Last week in Scottsdale we were at the B2B Exchange with over 1,000 other marketers connecting about the latest in B2B marketing tactics, technology, and trends. This unique conference really highligh

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  • Adobe Summit 2019 - We Asked, You Answered

    Adobe Summit 2019 - We Asked, You Answered

    When it comes to Marketo Summit 2019 things are more than a bit different than what we're used to. Most noticeably - there isn't one! Are people attending Adobe Summit 2019?

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  • Ultimate Guide to the 2019 Adobe Summit

    Ultimate Guide to the 2019 Adobe Summit

    Get the skinny on the Adobe Summit 2019 event from a Marketo perspective. How does it compare the Marketo Summit?Where are the Adobe Summit parties? Which Adobe Summit 2019 sessions should I attend?

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  • PiPointer - Little Known Way to Capture Your Lead's Create Date

    PiPointer - Little Known Way to Capture Your Lead's Create Date

    It's not surprising that there is confusion about how Marketo works with the date field in terms of when a lead becomes known in the system

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  • Building A Team for A Digital Transformation

    Building A Team for A Digital Transformation

    Questions like “what’s different about a modern marketing team?” and “how do we leverage internal team members vs external expertise?” are commonplace among our clients when we’re helping them build t

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  • Seven Roles to Fuel Your Digital Transformation

    Seven Roles to Fuel Your Digital Transformation

    In our experience, the best organizations recognize that a team approach to digital transformation success is ideal. We usually see at least seven different roles that play key parts in that transform

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  • Marketo Tips - Our Holiday Gift to You!

    Marketo Tips - Our Holiday Gift to You!

    It’s holiday time and we are in the gifting spirit so we're giving you all some Marketo tips that will help you with your end of year productivity. Enjoy!

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  • FLEX

    FLEX

    As marketers, we need to be proactive, reactive, adopt quickly… we simply need to be FLEXible! Digital Pi created a solution that does just that. When it comes to email templates, our FLEX templates b

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  • Don Le Featured as the Latest PiAchiever

    Don Le Featured as the Latest PiAchiever

    Despite Don doing his homework beforehand, we were still able to surprise him with some fun questions in the latest PiAchiever video. From forbidden fruit to Black Labs and coffee - we cover it all

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  • Customer Success Story - Marketo

    Customer Success Story - Marketo

    You know that feeling you get when you upgrade your phone? Everything just works and it works fast. Marketo itself is feeling some of that goodness as it recently revamped one of the oldest Marketo in

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  • Customer Success Story - Marketo

    Customer Success Story - Marketo

    You know that feeling you get when you upgrade your phone? Everything just works and it works fast. Marketo itself is feeling some of that goodness as it recently revamped one of the oldest Marketo in

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