MAP Migration - Data Cleanliness
Clean data is always important, but it becomes paramount when approaching a migration as you want to only map/transpose and move the very best records.
MAP Migration - Channels and Conventions
Start by focusing on what you are trying to solve for. And believe it or not, the answer is actionable reporting on ROI! Your company needs to generate revenue; and specific to marketing, you need to
Need to Migrate your MAP? Start Here
There are many complex tasks that are included in your MAP migration project plan; that’s why we’ve put together a deep dive MAP migration blog series! Be on the lookout for the next blog that takes a
Marketing Automation Platforms are a Lot Like Houses
Many companies are acquisition oriented these days. Their growth strategy is to acquire one or more companies each year. If you work at one of these companies, then you know all about