The Right Way to Fill Your Marketing Operations Role
Over the past year, I’ve noticed a common trend in the marketing operations industry: Nobody knows how to write a good job description for what I do. Okay, maybe “nobody” casts too wide of a net but
Adobe Summit 2019 Recap
As exciting as the Adobe acquisition of Marketo was, the future was still nebulous heading into what its purple-clad power users consider marketing operations camp.
3 Times Vanity Metrics Aren’t Useless
There are a few reasons why people think vanity metrics are important: Our email marketing software gives them to us, so there must be a reason. They give us something to measure and prove we’re doin