Blog Posts

[vc_row][vc_column][vc_column_text] Ah, documentation, the bane of our existence. Perhaps I’m just projecting my own distaste for it, but I suspect I’m not alone in that sentiment. This third and final blog post of the series is going to subject you to some dreaded documentation requirements, but

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[vc_row][vc_column][vc_column_text] In the last post of this series, “Marketo building blocks that everyone should know, but they don’t!”, we covered how and why you need to define, and agree upon, marketing channels, program status values, and success steps, in your Marketo instance. To recap, you and your

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[vc_row][vc_column][vc_column_text] Programs and channels (and their subsequent status values, step numbers, successes, members, tags, costs…the list goes on) are arguably some of the most teeth grindingly difficult concepts in Marketo to master. So of course, it stands to reason that they are, by extension, one of

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[vc_row][vc_column][vc_column_text] [caption id="attachment_7444" align="alignright" width="200"] Kentik's Gonzalo Mannucci[/caption] Gonzalo Mannucci, Kentik’s Head of Demand Generation and Field Marketing, has been building solid demand gen foundations for companies for several years. I recently had the opportunity to chat with Gonzalo and hear his perspective on challenges facing demand

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